HOLA had a single piece of student artwork they wanted at the heart of their annual gala. I built a full visual system around it, extending the artwork through typography, color, and layout across invitations, banners, sponsorship materials, and digital assets.

Because the gala is one of HOLA’s key annual fundraising events, the design needed to honor the student’s original piece while giving the event a polished, cohesive presence across every touchpoint. The result was a complete event identity that transformed one piece of artwork into a unified campaign.